Denim Day


April 27, 2016 is Denim Day

Denim Day is a day-long awareness campaign that allows us to honor survivors of sexual assault and start conversations about the dangers of victim blaming.

Why denim? In the late 90’s an 18-year-old Italian girl was sexually assaulted by her 45-year-old male driving instructor. While he was initially convicted of the crime and sent to prison, the ruling was later overturned by the Italian Supreme Court because the justices felt that because the victim wore tight jeans, she must have helped remove them thereby making the act consensual. The following day the women of the Italian Parliament protested by wearing jeans to work.

Women of the Italian Legislature protested this decision by wearing jeans to work. As news of the decision spread, so did the protests. In 1999, an agency in Los Angeles, CA established the first Denim Day in the US—a tradition that has grown and continued since.

Thank you to all who participated in Denim Day 2016 and wore  jeans with a purpose for Denim Day! You can find our blog post listing participants here

Ways to get involved:

Read more about the history of Denim Day here.

Questions? Contact the WCA Outreach Team at