Denim Day

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April 26, 2017 is Denim Day

Denim Day is a day-long awareness campaign that allows us to honor survivors of sexual assault and start conversations about the dangers of victim blaming.

Why denim? In the late 90’s an 18-year-old Italian girl was sexually assaulted by her 45-year-old male driving instructor. While he was initially convicted of the crime and sent to prison, the ruling was later overturned by the Italian Supreme Court because the justices felt that because the victim wore tight jeans, she must have helped remove them thereby making the act consensual.

The following day the women of the Italian Legislature protested this decision by wearing jeans to work. As news of the decision spread, so did the protests. In 1999, an agency in Los Angeles, CA established the first Denim Day in the US—a tradition that has grown and continued since.

Request Denim Day materials online here

Ways to get involved:

  • Wear denim or, if jeans are not an option in your your work environment, wear a “Ask Me About Denim Day” sticker, denim ribbon or bracelet on April 26th, 2017.
  • Start a conversation with your friends, family, and/or coworkers by sharing statistics and definitions surrounding the issues of sexual assault
  • Host an awareness event at your work or within your community
  • Host a fundraising event at your work or within your community
  • Print posters and flyers for Denim day
  • Post photos, statistics, and info about local resources and share on social media with the hash tag #DenimDay and #WCABoise. Tag the WCA’s social media pages and we’ll share your photo as well!

Questions? Contact the WCA Outreach Team at outreach@wcaboise.org.

Thank you to all who participated in Denim Day 2016 and wore  jeans with a purpose for Denim Day! You can find our blog post listing participants here.

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